This project was developed and completed in September and October 2020 as a comission for Nicki Delights, a freelance baking business based in South Dublin, Ireland.
The Brief: To design the logo and branding for a new startup baking business based in South Dublin, Ireland. The entire business is run via an Instragram page, with the Menu, Enquiries and Payments information all displayed in the 'Highlights' section of the Instagram Page.
The Response: I created a seal emblem logo style that uses a colour scheme to invoke a feeling of sweet and sugary flavours. A combination of a handwriting display and slab-serif typefaces were used. The handwriting display typeface was used to convey that the baked goods are homemade, while the slab-serif typeface was used to convey elements of a classic, rustic feel to the brand.
