This project was developed and completed in December 2019 as part of the Graphic Design I module for a Digital Media Design BA course.
The Brief: To work in a group of 2 or 3 and select a local company or organisation in need of rebranding. Part of this rebranding process required us to do extensive research about the company, understand the core traits of the company, the target audience, assess competitors, look at trends and develop a strong brand identity.
The Response: We created a colour pallette, tagline, logo, iconography and typography that reflected the overall culture of the brand that was family oriented and inviting to patrons of all backgrounds and all ages.
