This project was developed and completed in October and November 2020 as part of the Digital Media Design II module for a course in Digital Media Design BA.
The Brief: Working in pairs, students were to select one brief from a series set by the D&AD Organisation from Spring 2020. We were to create design solutions and formally present our outcomes in class. The presentation was to contain art assets, propose outcomes & hinge on substantial research and justification. We were to define our audience, marketplace, and communicate the validity of our solution within a solid framework. We were to create working prototype/technical solutions & mock ups. Solutions were to push possibilities and media and not just fulfil the minimum requirements of the set brief. We needed to look at innovative, experimental and engaging solutions to the design brief. The design solution needed fit within the identity and ‘promise’ of the brand.
The D&AD brief chosen was 'Burger King: The King is Knocking'
The Challenge: 'Develop an idea that uses delivery as part of the Burger King app to delight and surprise 18-24 year old Burger King guests. Your idea should differentiate Burger King from its competitors and leave the audience with the long-lasting impression that Burger King is better than you think.'
Deliverables:
1 presentation video (max. 2-3 mins) showing your solution.
1 interactive piece (a website or app, etc)
1 concept walkthrough video (max. 2-3 mins)
The Response: Me and my project partner, Rebecca Ubeda, worked together to appeal to a massive miche audience of Korean pop music fans using one of the biggest and boldest, risk-taking fast food franchises in the world. We created a campaign to incentivise BTS fans (called BTS Army) to make multiple purchases that can only be made via the official Burger King app to try and win prizes and tickets to a virtual concert.
The live website can be viewed at https://tecarrasquillo9431.wixsite.com/burgerkingxbts/
Home Page:
Feed Page:
Giveaway Page:
Presentation Video:
Concept Walkthrough video:
