A few months ago, I took the initiative of starting to learn Brazilian Portuguese. Since then, I've become much more familiar with the rich and diverse culture and cuisine of the largest and most populated country in Latin America. One dish in particular stood out to me due to its simplicity and deliciousness: Brazilian Lemonade, known as limonada suiça (literally: Swiss Limeade) in Portuguese.
Pollo Tropical is currently only based in Florida and the US colony of Puerto Rico. Although their physical market is limited, their niche demographic is one of the largest in Florida, and the mainstream in Puerto Rico.
I posed the question, 'What if this simple, yet very popular drink was sold commercially at a fast food chain?' I came up with the solution of creating an ad campaign for both social media and print use for the appropriate Florida-based fast food chain. Although the brand guidelines are not publicly available, I was still able to figure out the typefaces (which is luckily available on Adobe Fonts) and colour palette that is used in their social media and print material.
This hypothetical add to their menu item would dramatically increase their niche by including the diaspora of Brazil, a community that may sometimes feel left out as a number of institutions and enterprises in the United States have yet to switch from using the term 'Hispanic' to 'Latino/a/x'.
This would also be in direct competition to the 'Frosted Lemonade' drink which is sold at Chick-fil-A, as their ingredients are very similar. The Chick-fil-A 'Frosted Lemonade' is comprised of lemonade blended together with soft serve vanilla ice cream, whereas Brazilian Lemonade is made of lime juice (including the zest from lime rinds), water, and sweetened condensed milk blended together with ice. This would have the potential to attract some of their customers who might not normally eat at Pollo Tropical, thereby further expanding their consumer base and increasing their revenue.
